Stronger European currency has caused French publisher Ubisoft to view Europe's market as more important than that of the US, CEO Yves Guillemot has revealed.
"Turnover in Europe is actually more important than the US now, and by more than 5%," Guillemot told GamesIndustry.biz, owing the shift to the strength of the pound and euro. "It's become a very strong market for us."
Echoing Nintendo's mission statement with its Wii and DS hardware, the Ubisoft executive expressed his belief that games like like Guitar Hero, Rock Band and Ubisoft Shanghai's upcoming voice-controlled RTS effort EndWar (PS3, 360) are increasing the popu...
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